About |

To start with, ‘Jukti’ is Filip Pelgrims. I’m an independant marketer, working with companies to help them leverage the power of the web for more sales, leads and improved customer service. I outline online marketing strategies and help companies implementing them in their daily marketing activities. I’m available for freelance project management of digital marketing campaigns and interim management assignments for websites and e-shops.

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Jukti?!

Jukti derives from the sanskrit word “Yukti”, meaning ‘connection’ or ’relation’.

In a larger sense it also means ‘bringing on rational arguments’, as in connecting the dots and making logical relations.

This one word captures pretty much what I do. As an independant marketeer I :

connect brands with audiences, companies with stakeholders and NGO’s with sponsors.
aim to create relationships through solid, engaging stories, mutually beneficial for enterprises and their target audience.
Through measurement and analysis of key web and e-mail analytics, I bring on logical arguments on where to fine tune strategy and content.

Oh,and from where the Sanskrit? Just becasue I started my career in India. An inspirational place to say the least.

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