Projects I’ve been working on as a freelance online marketer.
Interim management assignment, powered by Online Business Architects, as an online marketer for the online savings bank NIBC Direct. Project management of performance based online advertising campaigns, SEO, SEA, website management and -optimization.
GrowthStories is a service innovation and optimization consultancy. With their Online Business Architects initiative, they also provide interim management services and customized teams of (freelance) experts for clients with online ambitions and e-commerce plans. In this interim mode, I helped a national media company run and optimize their online stores.
Somati is a leader in fire protection systems and intervention vehicles for police and fire brigades worldwide. For the implementation of a new CRM system and an optimized online presence, they asked for help.Initially a comprehensive online B2B marketing strategy was developped as an extension of the existing business and
marketing strategy. This roadmap provided Somati with insights on how to reach clients online, the growing importance of the web in the purchasing cycle and ways to tap into the firefighter community. In the months afterwards several parts of the strategy were put into action.
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